The most frequently used unethical tactics across all models were manipulative emotional appeals and deceptive information.

Understanding the psychology of persuasion is a game-changer in the sales world. It's more than just talking about products; ...

However, they may be helpful when presenting new thoughts or ideas. Persuasion techniques can shape customer behavior by serving as ">heuristic pathways (mental shortcuts) to purchase decisions. Since ...

Rather than focusing on outdated persuasion hacks or manipulative techniques, it provides a framework for ethical influence that builds trust, credibility, and lasting impact. Walker’s approach ...

So if marketing can be boiled down to persuasion, then highly effective persuasive techniques should be able to take any campaign goal to that proverbial "next level," whether that means attracting ...

A new study reveals that while high-quality, nonjudgmental listening improves how people feel about a conversation—reducing ...

"Pre-suasion" and "Influence" author Robert Cialdini came by Business Insider to talk about using the tactics of "pre-suasion" to help your career. Here he tells us a way to get your boss ...

Politicians often use persuasive techniques to get their audience to agree with their views on a particular topic. Persuasive language is a very powerful tool for getting what you want.