Then came personas ... design questions of functionality and interaction. By conversing with “Kathy,” he was able to pose questions that he believed his persona would ask, based on the profile ...

Innovation and design thinking certainly seem to be some of ... Empathy, observation, personal engagement and problem solving are indispensable parts of the design process. Immersion in users ...

In the book, he explains how design thinking can help you create meaningful changes in your life by getting to the heart of the problem and generating possible solutions. A New York Times ...

Design thinking is an iterative problem-solving framework that puts users’ needs at the center of every tech solution. However, developing that mindset across a technology team takes more than ...