While perfume is subjective, some notes and concepts appeal to the masses more than others. Much like with fashion trends, a ...

But the trend has definitely grown ... costs a hell of a lot less than a 1.7 oz perfume bottle, democratizing fragrance a bit more, especially for the youths. We already know celebs will continue ...

If you buy something, we may earn an affiliate commission. Scroll on to see the best perfume trends of 2025 and shop our editors’ picks. Plum isn’t the only fruit getting its flowers this year.

2025 is set to be a big year for the perfume industry. As the sector grows and customers find new ways to express themselves through scent, so do its trends, one of which is the resurgence and ...

If you want to smell like strawberries and salt, there’s a perfume for that ... layered with waffle cone packaged in a graphic bottle, it’s the kind of scent you want to gatekeep, but ...

From matcha-infused fragrances to “spiritual” scents, here are the perfume movements that are going to dominate in January and beyond. “Searches for ‘matcha perfume’ saw an average of ...

Viral TikToks suggest that dousing your shirts in perfume before you wear them is the secret to smelling great ...

But the trend has definitely grown ... Or a single hair perfume or body lotion, generally, costs a hell of a lot less than a 1.7 oz perfume bottle, democratizing fragrance a bit more, especially for ...