A recent study by Advertiser Perceptions revealed that current “economic uncertainty is driving advertisers to prioritize performance over brand safety. Fortunately, a focus on performance media ...

The saying goes that the first ever ad banner had a 44% clickthrough rate and it's been downhill ever since. That was 30 years ago. Contrast that to today where the average clickthrough rate for a ...

Donna Spurrier, founder, Spurrier Group, and her staff. Historically in advertising, the creative team—those tasked with conceptualizing and designing ad campaigns —operated independently from the ...

Albertsons Cos. has launched Albertsons Performance Media, powered by Quotient, a digital media capability that provides brands with the opportunity to use proprietary shopper data to drive sales. The ...

With television growing into one of the largest performance media channels, can a network like Fox afford to go dark on Google's YouTube TV platform? Fox may find out. Google-owned YouTube on Monday ...

Despite the continued command of digital advertising, Nielsen’s 2025 Annual Marketing Report reveals a market recalibration, with radio emerging as a key beneficiary as the global survey of 1,400 ...