Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

Direct-response engagement costs, especially in the Google/Meta duopoly, have risen to a point of near-unsustainability for many performance marketers. Whether it’s Google’s CPCs increasing 10% year ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are ...

Marketers face AI news every day, and it’s almost impossible to keep up. AI agents are on the rise, but many are still in early development, beta testing, or lack real market adoption. So let’s skip ...

Ebiquity, in association with the World Federation of Advertisers, has conducted research among global advertisers to understand how budgets and investments in media might evolve in 2025. And the ...

Jeff Alderman is an accomplished sales and marketing leader. Jeff is a results-driven performance marketer, digital transformer, strategic seller, and digital strategist experienced across many ...