AEG officials announced that LA Live, the entertainment center in downtown Los Angeles, which includes the Microsoft Theater and Xbox Plaza, will bear the Peacock name starting on July 11.

The rooftop signs on the 70-story building replace the General Electric initials and add the company’s logo and the NBC Peacock logo to the New York City skyline. It's the first time that the ...

One of Comcast Corp.’s first acts, as it takes control of NBC Universal this week, was to pluck the colorful peacock from the corporate logo. The peacock, which has been NBC’s mascot since ...

NBC viewers know the peacock never went away. But Comcast claimed a year ago it wanted to clean up the NBCU logo by cutting not only the bird but also the Universal globe. NBC Nightly News anchor ...