A new wave of beer is taking the UK by storm, blending the zest of fruit with the classic pint, and it's quickly becoming the ...
Fruit-led brews are taking the beer world by storm, rapidly becoming one of the most exciting and fastest-growing trends in the industry. Once a niche style, these refreshing, fruit-infused beers are ...
Tesco has reported a 250% increase in sales volume for fruit-led beers over the past year, which it called the UK’s ...
Fruit-led brews are taking over the UK beer market, with Tesco reporting a 250% sales increase as demand for lighter, ...
Tesco says sales of European-style, fruit beers are the fastest-growing beer trend in its stores, with volume sales ...
Tesco beer buyer Ben Cole commented: “The soaring demand for fruit-led brews, particularly lager, has taken the UK drinks market by storm and is the biggest trend to hit the beer scene since the craft ...
European-style fruit-led beer’s popularity has skyrocketed in the UK and is now Britain’s fastest growing beer trend, according to market research by Tesco.
Jubel, launched in 2018, produces a variety of fruit beers such as peach, mango, blood orange, lemon, and grapefruit. The brand has experienced a 300% increase in sales at Tesco, with its peach ...