A handful of fashion influencers paid hundreds of dollars for shoes from the budget retailer Payless after the company rebranded as the high-end "Palessi" for a day in a dramatic ad campaign.

Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers' perceptions ...

Payless shoes aren't exactly synonymous with high fashion, but for one night in Los Angeles, they were.The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes ...

Shoe-hungry shoppers have taken a closer look at Payless ShoeSouce (PSS) during the recession, hoping to find high style at low prices. CEO LuAnn Via isn't letting that opportunity go to waste ...

Watch the hilarious new Payless commercial that fools customers into paying hundreds for their affordable shoes Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Fashion influencers ...

The discount shoe chain occupied a former Armani store, called it “Palessi” and stocked it with heels, boots and sneakers onto which they slapped inflated price tags ranging from $200 to $640.

Who would be willing to pay upward of $500 for Payless shoes? Hoodwinked social media influencers, that's who. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called ...

As sales dipped to dangerous lows and a declaration of bankruptcy came, it's easy to forget that Payless was once one of the most popular shoe retailers in the country. Here's what Payless was ...

It's the final weeks at Payless, the nation's largest discount shoe chain. The chain (formerly known as Payless ShoeSource) has filed for bankruptcy, and is now liquidating all 2,100 stores in the ...