The store was stocked with Payless shoes in disguise ... Payless has been struggling against online competitors such as Amazon-owned Zappos and buzzy startups like Allbirds.

The store was stocked with Payless shoes in disguise ... Payless has been struggling against online competitors such as Amazon-owned Zappos and buzzy startups like Allbirds.

The advertisements are running online and on major television ... The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes, and invited fashion influencers ...

Payless is also winding down its online business. The retailer ... as its brand lost luster among women searching for deals on shoes. It is the latest mass-market retailer to vanish from the ...

The store was stocked with Payless shoes in disguise ... Payless has been struggling against online competitors such as Amazon-owned Zappos and buzzy startups like Allbirds.