The new logo is designed to be scalable to a variety of media — and transform into a full-on graphic campaign. There’s a glaring problem facing any brand in the day and age of online annual ...

Also read: Lufthansa flight diverted to Boston after iPad gets stuck in business class seat At the core of PwC's rebrand is a simplified logo featuring the initials "pwc" in lowercase letters.

The new branding includes a simplified logo consisting of the initials "pwc" in lower-case type. In practice, the initials "PwC" have been used interchangeably with "PricewaterhouseCoopers" both ...

PwC has been accused of launching an “utterly pointless” rebrand after laying off hundreds of staff. The “big four” accountant unveiled a new logo on Tuesday in what it described as its ...

(AFP) At the core of PwC's rebrand is a simplified logo featuring the initials "pwc" in lowercase letters. This change reflects a departure from the traditional uppercase "PwC," offering a more ...