Marketing Dive4y
Crystal Hot Sauce SMS campaign sees 58 percent double opt-in
Baumer Foods' Crystal Hot Sauce ran a mobile campaign to build an opt-in mobile database of New Orleans Saints fans for highly-targeted future marketing efforts. To accomplish this, Crystal Hot Sauce ...
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Boston mayoral candidate Josh Kraft unveils plan to increase housing affordability, outlines optional rent control proposal
Kraft also said he would implement what his campaign is calling an “achievable version of rent relief,” by way of an opt-in rent control program that he says would not require approval by ...
Retail Dive7y
Belle Tire SMS campaign sees 55 percent opt-in
Retailer Belle Tire saw a 55 percent opt-in rate for its Mobile Advantage ... Belle Tire goes mobile Belle Tire soon ran another mobile campaign to beef up its mobile database.
Marketing Dive4y
Little Caesars franchisee's sweepstakes campaign sees 62 percent opt-in
The mobile coupon component of this campaign was something that would be appealing to ... "In an 18 day period, the double opt-in rate was nearly 62 percent." ...
Retail Dive7y
Money Mailer sets up SMS coupon campaign opt-ins on Web site
“Adding the ability to opt-in for SMS campaigns further emphasizes ... The calls-to-action are part of a fully integrated campaign, Mr. Gray said. The calls-to-action appear on the inside ...