This included collaborating with outside partners to develop a new typeface, OpenAI Sans that is unique to the brand, a look ...

Created by OpenAI’s in-house team in collaboration with Studio Dumbar and ABC Dinamo, the new identity aims to align the brand’s design system with its rapid ...

OpenAI’s refreshed brand includes a tweaked “blossom” logo with lines that are thicker and all the same width, a new “point” mark, and a fresh wordmark set in its new typeface OpenAI Sans.

While the design team spoke about their hope for OpenAI’s products to assist human creativity, not replace it, Jager noted that the massive tech brand blossomed out of what was intended to be a ...