Whether you’re checking out a hotel, rental home or buying something on Amazon, online reviews play a huge part in our decision. In fact, 95 percent of customers read online reviews before making a ...

The more widely you use star ratings and reviews in your marketing, the more you'll benefit from them. A report from Pew Research Center found that 40% of US adult consumers say they always or almost ...

(5 out of 5 stars? 1,000 reviews? Done.) Why now? The pandemic, and the boom in online shopping that it brought on, put a spotlight on online reviews, as well as the duplicity that sometimes ...

At the dawn of marketing, companies dictated the rules of the market. Businesses would create demand and try to persuade customers that their products were the best. Now, with the spread of social ...

Whether we’re checking out a hotel, rental home or buying something on Amazon, online reviews play a huge part in our ...