Video gaming’s presence in Tokyo caught the eye of one Olympic sponsor, the Japanese sportswear brand ASICS. And now, the 75-year-old company behind the Onitsuka Tiger sneaker brand is releasing ...

if a pair of Mexico 66s by Onitsuka Tiger sits on your shoe shelf next to a Puma Speedcat or if you turn to the Dunk model — whether low or high — when you get tired of your entire collection ...

Onitsuka Tiger has developed a strong following over the years. What do you think has been the key factor in turning it into a cult brand? We constantly engage with our customers, fostering a two ...

Singer and former competitive swimmer Cody Simpson spoke at the recent media launch of the Onitsuka Tiger ULTI RS™ series – a line of sports inspired sneakers from a brand that has become synonymous ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Video gaming’s presence in Tokyo caught the eye of one Olympic sponsor, the Japanese sportswear brand ASICS. And now, the 75-year-old company behind the Onitsuka Tiger sneaker brand is releasing its ...