Just as marketers had grown comfortable with the idea of the multichannel opportunity, an even shinier object came into view: omnichannel marketing. And because no one wants to be caught using ...

I’ve been discussing the topic of customer experience (CX) with quite a few companies, and have been repeatedly drawn into the omnichannel vs. multichannel debate. The first aspect people often ...

Multichannel marketing generally requires one main message and call to action, while omnichannel marketing requires different ones for different stages and perspectives, which in turn demands more ...

There are many advantages of having a multichannel or omnichannel contact center. For example, it enhances customer satisfaction by making customer support more accessible. Additionally ...

Research Report The Next Wave of DXPs—And How to Find the Right Fit for Your Strategy Gartner® analyzes 17 top digital experience platforms to help you make confident decisions in a shifting ...