Like Coke, Old Spice is cemented in our cultural memory, but not always in the way we might imagine. Before I opened my bottle (now plastic, not glass), I thought for sure I remembered the smell.

CINCINNATI, July 26, 2024--Old Spice, the iconic brand known for its bold scents and innovative grooming products, is joining forces with Marvel Studios' Deadpool & Wolverine, in theaters July 26.

Old Spice, the iconic brand known for its bold scents and innovative grooming products, is joining forces with Marvel Studios' Deadpool & Wolverin. Deadpool Smells (Stays) Fresh With Old Spice.

It's not a stretch to say that Old Spice’s “The Man Your Man Could Smell Like” commercial, which dropped in 2010, completely changed the way people viewed the 83-year-old brand.

To promote the second season of the streamer's dark fantasy series "The Witcher," Old Spice and Netflix partnered on a line of deodorants and an ad campaign titled "Ode to Smell." "No One Can Run ...

Old Spice, the iconic brand known for its bold scents and innovative grooming products, is joining forces with Marvel Studios' Deadpool& Wolverine, in theaters July 26. In a hilarious new spot ...