In a bid to match "the excitement going on on the field," White ... logo, a circle, features the city's skyline, the word "Sox" and an image of a home plate. The circle is more versatile than the ...

The new black caps have "Chi" in white and gray, scripted diagonally to align with the traditional "Sox" logo. "Providing ... runs through everything. An old-school look, a new-school mentality.

At the time the deal was announced, the White Sox received a fair amount of criticism for not just the name of the new park, but also from the logo it would ... an elementary school kid fighting ...

However, after a disappointing 1975 season, then-owner Bill Veeck decided to abandon the Old English S-O-X logo. While he was the White Sox owner in the 1970s, Veeck was famous for themed ...