Pepsi's Peeps-Flavored Soda Is Back But yesterday, Pepsi unveiled another iteration of its logo and, as the saying goes, everything old is new again. The updated Pepsi globe once again features ...

According to “Breathtaking,” the new Pepsi logo lies along a trajectory of human consciousness that includes in its arc the Vastu Shastra, a 3,000-year-old Hindu architectural guide ...

Other visual elements of the new logo, including the return to the old look of the red, white and blue waves within the “Pepsi globe,” bring to mind previous Pepsi logos. The font, while new ...

BNET broke the news a few weeks ago that the new, $1 million logo bears a strong resemblance to an old, long-forgotten Diet Pepsi logo. And others have pointed out that it looks like Barack Obama ...

Pepsi unveiled a new logo on Tuesday, which closely resembles its '90s design. The redesign comes alongside rising popularity for the '90s era among Gen Zers. And it goes against the recent trend ...

So, when a brand changes its logo, it's a big deal. On March 28, PepsiCo announced that its flagship brand, Pepsi, will be using a new logo and visual identity system on its cans, bottles and more ...

putting the Pepsi wordmark inside the globe again in a throwback to the logos of the 1970s and 80s. The redesign updates the vintage look with clean lines and a modern, custom typeface.

But the enduring chatter around Pepsi’s old logo is at the nexus of the company’s modern marketing philosophy, according to Venky Shankar, professor of marketing at Southern Methodist ...