According to a Nielsen survey conducted on behalf of General Mills, 49% of households are trying to avoid artificial flavors and colors. “With cereal being in 90% of households today, we want to ...

The company said Tuesday that 85% of its retail products and "nearly all" of its school offerings are already made without ...

After years of what some call Health Washing, there seems to be a move backward to an artificially brighter, more colorful and certainly sweeter bowl of cereal. According to a piece in The Wall ...

General Mills cereals has committed to removing artificial flavors and colors from artificial sources from the rest of its cereals in response to consumers’ changing preferences. The company says more ...

Find out what will happen to Trix, Lucky Charms and other classic cereals. — -- General Mills is announcing that it is eliminating artificial flavors and colors from artificial sources out of ...

General Mills will strip artificial flavors and colors from the remaining 40% of its cereals that still contain them, the latest response by the food industry to changing customer preferences.