But is it a better design? To recap first let's take a look at that new Jaguar logo again. There's a lot of things that can be criticised about the new Jaguar logo. The wide kerning, the random ...

A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the attention of our readers. Here, in reverse order, are the most read logo ...

Jaguar’s transformation to a high-end luxury brand has started to take shape, with the company revealing its new logos and styling details. The artwork for the relaunched brand comes ahead of a ...

Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap ...

The rebirth of Jaguar has been headline news around the world, from the reveal of the new branding and logo in that controversial video, to the Jaguar Type 00 design vision concept car unveiled ...

The reaction to the new Jaguar logos and brand repositioning caused something of a stir across the world last month – especially the social media video that featured plenty of colour, ...

"Jaguar needs to be bold and disruptive in order ... ahead of its relaunch as an electric-only brand in 2026 The firm also announced a new logo, alongside a so-called "social media tease", which ...