To keep up with evolving buyers, sellers need to better understand the new customer journey. Sellers need to meet customers where they are buy employing hyperpersonalized messaging that addresses the ...

The post-purchase phase of the buying journey presents a ... Brands should implement new engagement strategies in phases and start with a small customer segment before rolling any strategies ...

Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a critical part of the marketing process.

They are looking to identify, target, and start dialogues with unique audience segments across all stages of the customer decision journey (CDJ), especially post-purchase stages such as retention and ...

The property management sector is experiencing its most significant transformation in decades, driven by changing legislation ...

Hello, operator? Book me to Memphis, Tennessee Interview For all the talk of the "agentic era" from AI vendors like OpenAI, ...

The 2026 fiscal year starts July 1 and with it, usually, are new incentives and promotions for solution providers. “Our partners really touch every stage of the customer journey,” she said.

The path of least resistance is always the one your customer will take. And if that path doesn’t lead through your business, it will lead straight to someone else’s. Success relies not only ...

NEW YORK--(BUSINESS WIRE)--Emplifi, a leader in customer engagement solutions, today launched Emplifi Fuel, an out-of-the-box customer engagement solution that revolutionizes how brands organize ...

Zales Enters a New Era with “Own It” Campaign Launch, Marking a Turning Point in Brand Vision, Deliberate Product Curation, and Customer Journey The famed fine jewelry retailer invites a new ...

But insurtech companies such as EIP are now leading the way in providing innovative, tech-driven ways to make the customer journey more efficient, simpler and user-friendly. The core idea driving ...