Each May 1, Boston-based New Balance celebrates its heritage and embraces its signature color of grey. Not many brands want to elevate grey as the pinnacle expression of design, but New Balance is ...

It would be hard to find a New Balance model that isn’t offered in gray. In fact, its affinity for gray dates back to the 1980s and has pretty much remained as its de-facto shade for all of its ...

Officially falling on May 10, Grey Day has come to be known in the sneaker scene as a day dedicated to New Balance. Celebrating its legacy through its long-standing association with the color gray ...

New Balance has expanded "Grey Day" this year by converting the one-day event to a month-long celebration of the brand's signature color. The Boston-based brand kicked off the event yesterday with ...

Sneakerheads have their own calendar, and New Balance's annual Grey Days celebration is always circled as one of the most important events of the year. Originally introduced in the 1980s to build ...

New Balance has announced its plans to celebrate this year's "Grey Day," a brand-created holiday honoring its signature grey hue through a month-long series of events and sneaker releases.

Dubai, United Arab Emirates, May 1, 2025 – Today, New Balance announces Grey Days, the month-long celebration of its signature color. Grey Days is an homage to everything New Balance represents ...

with the Furon v7 arriving in a unique grey colorway. New Balance ambassador Bukayo Saka will debut the performance model on the pitch against Chelsea on Tuesday. The New Balance Furon v7 is the ...

At the end of 2023, global sales had nearly doubled to $6.5 billion. In a tribute to the brand’s signature color, New Balance released a short film titled “Grey Days” highlighting various aspects of ...

Nothing screams “dad” like a chunky, gray New Balance shoe, especially one that falls within the brand’s 574 or 990 lineups. Yet the brand’s new Tektrel looks up to the task. Originally released in ...