New Balance gave a sneak peek at its upcoming American football cleats. Today, New Balance enters the football category with an intelligent approach to an ultimate-fitting cleated product.

New Balance is entering football, the American kind, with a new line of high-performance cleats. Surprisingly, it’s a first for the nearly 120-year-old label who has roots in New England ...

As part of the exciting announcement, the 2x MLB All-Star showed off one of New Balance's most recognizable sneakers that had been converted into performance cleats. After weeks of anticipation ...

Endorsed by Nike since his NFL arrival in 2018, Josh Allen recently switched to New Balance cleats in a cryptic move during ...

Except for their helmets, Eagles players will be clad in New Balance cleats, socks, gloves, jerseys, and pants.

Boston-based brand New Balance has added another edition to its football cleat lineup ... and raises the midfoot for better grips. The 3D molded Fuel Cell at the midsole brings comfort, keeping ...

New Balance recently presented its all-new New Balance Fortress football boots in "Black / Metallic Gold." These cleats, incorporating the brand’s distinctive FuelCell technology, are poised to ...