One of college basketball's highest-paid players last season, former Duke star Cooper Flagg had estimated NIL contracts that ...

New Balance is turning its sights on soccer. The sports brand is partnering with Men in Blazers Media Network, or MIBMN, ...

Jack Harlow has stepped into the design arena with New Balance, unveiling his first football-inspired collaboration: the New ...

Advertisement Four-time Olympic gold medallist Sydney McLaughlin-Levrone, the sprinter and hurdler, is a New Balance athlete. While in 2023, the Los Angeles Sparks’ Cameron Brink became the ...

For example, Mets star shortstop and 2024 NL MVP candidate Francisco Lindor is also a New Balance athlete and he has a signature line that includes both on-field cleats and off-field trainers.

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...

Despite all his achievements, Ohtani remains more of a ‘show, don’t tell’ athlete, which aligns with New Balance’s ‘show, don’t tell’ brand. He’s credited New Balance’s approach ...

THESE ATHLETES ARE HERE TO COMPETE. THEIR FAMILIES, COACHES AND FRIENDS TAKING TO THE STANDS INSIDE THE TRACK AT NEW BALANCE HERE IN BOSTON. THESE ARE SOME OF THE NATION’S TOP PERFORMING MIDDLE ...

These are the official sneakers of New Balance athlete Coco Gauff, one of the best professional tennis players in the world. The shoes are listed on sale at the site for $120, but a special ...