Whether you call it “retro” or a “dad shoe,” there’s no denying that the New Balance 990 is a classic. The story goes like this: In 1978, New Balance started research and design on the ...

Back in 1982, New Balance unveiled the 990 running shoe, which took them nearly five (!) years to create and came with the following tagline: "On a scale of 1000, this shoe is a 990." The sneaker ...

When it debuted in 1982, the New Balance 990 was an anomaly. It wasn't just that the running sneaker was at the top of the technical heap for its time—though that is indeed true. It was the ...

Pausing briefly and staring into the camera, Lil Yachty professed on an episode of Complex’s Sneaker Shopping, “Oh my god, I love New Balance.” His infatuation for the chunky dad sneakers ...

The brand plans to pay homage to its seminal 990 line through a new MADE “Version Series,” kicking off with a previously retired 990v1 sneaker. New Balance will then launch its following ...

Makes a nice alternative to white or gray," says that happy shopper. New Balance says, "The designers of the first 990 were tasked with creating the single best running shoe on the market.

And their purple suede spin on the New Balance 990 does just that. Officially dubbed the New Balance x Concepts 990CPT2 "Tyrian," the sneaker draws inspiration not from Game Of Thrones (although ...

The shoes boast a multicolor "Gelato" theme ... the pair remains easy to wear. The New Balance 990v6 is the latest edition of the brand's long-running 990 series. The original 990 sneaker was ...

The 550, for example, New Balance’s Air Force 1 equivalent, is far less comfortable than the 990v3. And the 990v3 is the third evolution of what was — at least at the time it debuted — the top running ...