In an announcement on its corporate website Monday, Netflix said it was abandoning its plan to create a separate brand called Qwikster for its DVD business as part of the new pricing structure.

Netflix refused to comment about the @Qwikster controversy on Monday. So unusual was the decision to split the company in two, not to mention the way it was announced in a letter that hit inboxes ...

Netflix may have blown it with communicating pricing and company changes with its customers, but that has nothing on the mistake the Qwikster name could represent. Latest U.S.

Here’s today’s release about the end of Qwikster: LOS GATOS, Calif., Oct. 10, 2011 /PRNewswire/ — Netflix, Inc. (Nasdaq: NFLX) today said it will not rename its DVD-by-mail service and that ...

Netflix would have been better off delaying the Qwikster news until it had more compelling advantages to splitting up its services, which also would have given it some much-needed distance from ...

— -- Netflix is hitting the rewind button on its business plan. After listening to consumer outcry, Netflix CEO Reed Hastings announced Monday that the company was backtracking on a plan to ...

Netflix's leadership has decided not to follow through with a plan to spin off the company's DVD-by-mail operations. What that means is the service, called Qwikster, is dead, at least for now ...

Netflix actually lowered its prices, as long as I don't buy Qwikster! And new Qwikster is cheaper than old Netflix! I'm coming out ahead, sort of, if I don't want all the services I used to get!" ...

Hopefully you, and I, and Netflix, and Qwikster, can have some more good times, together going forward. For me the Netflix red envelope has always been a source of joy.

Netflix plans to truly split its two plans into two distinct businesses. Say hello to Qwikster. S&P 500 +---% | Stock Advisor +---% Join The Motley ...

Call It Netflix or Call it Qwikster, But With Finding Movies An Afterthought, We Call It Crazy.

Netflix wasn’t the first to come up with the name Qwikster, which is what they are calling their new/old spinoff DVD company. That distinction goes to a Mr. Jason Castillo, a man with an ...