Responding To Mixed Reviews. Not all examples of negative feedback online are wholly unfavorable. Often, customers will sprinkle bad feedback within an otherwise positive review.

Sometimes those mistakes lead to negative reviews. Other times, poor reviews aren’t even due to mistakes, but simply uncontrollable events or a mismatch of tastes.

Negative confirmation is a request that should only invoke a response if there are outstanding issues or concerns that need to be addressed. If there are no issues, no response is sent, and the ...