Three weeks after The Post revealed locals’ outrage over the company’s wallet-busting $14 waffle cones, a bubblegum pink New York Ice Cream truck burned to a crisp on 21st Street and Astoria ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks ...

After nearly 70 years of roving around America, old-school mobile truck Mister Softee is circling in on the New York area ... that formerly housed Pam’s Ice Cream Shoppe, a fellow ice cream ...

Ice cream lovers won’t have to chase the truck for this sweet treat. A Carvel billboard in the West Village, located at 137 Perry St., is serving free ...

NEW YORK -- It's never been harder to be Mister ... and it helped propel the company into the largest franchiser of ice cream trucks in the United States. But the real key wasn't the jingle.

Two more Boston-based locations will soon join their brethren to expand the chain's chilly presence in Massachusetts: Van ...

The New Jersey-based ice cream truck franchise is suing three New York operators for allegedly impersonating its famous trademarks. The “imposter” trucks are misleading and could lead people ...

large sections of midtown are now occupied by the New York Ice Cream Co., a rival outfit set up by renegade former Mister Softee employees. But turf wars are nothing new to ice cream trucks.