A customer journey map is a representation of how an individual becomes aware of your offering, decides to use it, and why they stay loyal or not. This perspective views the individual in ...

A stunning 83% of customer experience professionals report disappointing results from their firms' customer journey mapping efforts. Here’s how to avoid a similar fate.

Let’s explore what a customer journey is and how to ensure your content aligns with it so you’re creating engaging, profitable brand assets.

CIOs driving digital business strategy must master customer experience. That means working with marketing on a critical initiative: the customer journey map. The digital era has altered C-suite ...