Like book cover designers, key art creators are tasked with the unwieldy ask of distilling an entire universe of story into a single visual. It’s another standard of excellence in cinema—and ...

We all know that making hit movies costs a huge amount of money. But what we don't tend to think about is that getting people to come to a movie, with trailers and posters, is often just as expensive.

Classic films and modern blockbusters alike rely on an old-school marketing tool: Movie posters. The artworks remain a ...

Behind every movie poster you see down at your local cinema multiplex, there might be hundreds of concepts, sketches and preliminary drawings leading towards that one image. Henry Erdman - a ...

"These are commercial art. They were intended to grab us by the lapels and yank us into a movie theatre and say, 'See this ...

Propstore in Valencia has rarities from Frankenstein and Dracula expected to each sell for five figures each “Horror is by far known for some of the highest valued posters,” says Grey Smith ...

Film posters are an outlier in the movie advertising matrix. “When the trailers are no longer played and the promotional campaign winds down, the poster remains,” outlines Poster House, the New York ...

Designer and writer Daniel Benneworth-Gray looks back at the year in movie advertising, highlighting his ten favourite posters in 2024 Another year, another array of film posters to be found on bus ...