But what exactly prompted the makeover? Read on to discover the details of Mountain Dew’s new logo design and how it aims to help address the decline in soda sales and shifting consumer preferences.

“Mountain Dew is reclaiming the mountain with a new logo and visual identity that is synonymous with adventure, celebrating the great outdoors and embracing the ‘DO THE DEW’ spirit,” JP ...

On Oct. 9, Mountain Dew announced it’s “reclaiming the mountain” with a new logo and visual identity. The new-but-vintage look will be the first logo update since 2009 and will be used for ...

"We’re excited for fans to see the new Mountain Dew, which includes an updated logo that embodies the brand’s origins, a sunny refreshed color palette, and graphic outdoor landscapes unique to ...

Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing activations that include a new commercial, collaboration with Dickies and a sweepstakes around ...

Mountain Dew, part of the PepsiCo company, announced this week that those with such body ink can have a chance to update those tattoos to the company's new logo. And, to get that tattoo update ...

“Mountain Dew appears ready to shake off the adrenaline ... Hardcore Dew fans might recognize the new logo slightly resembles the logo used in the 1990s, but Porcini told CNN that it’s ...

"Mountain Dew is reclaiming the mountain with a new logo and visual identity that is synonymous with adventure, celebrating the great outdoors and embracing the 'Dew the Dew' spirit.” According ...