Mountain Dew is rewarding die-hard fans with a trip to Vegas. There’s a catch, though: You’ll need a Mountain Dew tattoo. The ...

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.

Mountain Dew is bringing the "mountain" back for the ... and green and yellow rays emanating from the logo to represent the soda's citrus flavor. The packaging update comes as PepsiCo has seen ...

Do you have a Mountain Dew tattoo? Know someone with a Mountain Dew tattoo? They might be interested in this niche contest ...

Mountain Dew recently launched Mtn Dew Kickstart, a drink that combined DEW, juice, and caffeine. Armed with an insight that "staying in is the new going out", we positioned Mtn Dew Kickstart as a ...

Besides the "Gimme A Dew" jingle, campaign includes drone shows, an apparel partnership with Dickies, and a tattoo sweepstakes.

Mountain Dew recently launched Mtn Dew Kickstart, a drink that combined DEW, juice, and caffeine. Armed with an insight that "staying in is the new going out", we positioned Mtn Dew Kickstart as a ...