Hasselblad and Motorola have unveiled a new smartphone accessory this week at IFA 2016 in the form of the Hasselblad True Zoom Camera which has been designed to provide an optical 10x zoom ...

As part of a trio of products announced to celebrate its 75th anniversary, Hasselblad has unveiled the Hasselblad True Zoom made in collaboration with Motorola – a smart-looking add-on device ...

Now Motorola is attempting to make the idea stick with some serious photography muscle behind it in the form of Hasselblad's True Zoom Moto Mod. Developed in collaboration with the Swedish camera ...

First, the True Zoom is not an independent camera ... Moto Z Play Droid smartphone and the new True View camera mod from Hasselblad. Motorola today highlighted a dozen developers whose ideas ...

Just when I thought Motorola’s Moto Mod attachments ... out comes the Hasselblad True Zoom. The Hasselblad True Zoom is an entire camera that overrides the phone’s included back camera ...

The oft-leaked Hasselblad camera Moto Mod for the Moto ... Priced at $249.99 at Verizon stores (or $299.99 at Motorola’s shop), the Hasselblad True Zoom arrives on September 15, but can be ...

The latest add-on Motorola’s Moto Z line ... to the compelling modular offering. The Hasselblad True Zoom essentially turns the handset into a skinny camera with an enormous 5.5-inch viewfinder.

Motorola has finally unveiled the Hasselblad True Zoom Moto Mod for ... you get a Hasselblad built camera with ergonomics in mind, 10x optical zoom, Xenon flash, and power and shutter buttons.

The Hasselblad True Zoom uses the standard Motorola camera app, but adds a selection of new features to the app. Tap the “H” button in the top corner, and you can select a standard color mode ...

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 13 years, which has given me a front row seat for the DSLR to mirrorless transition, the ...

The Z Play uses the new Motorola camera app (first seen on the 4th ... particularly if you plan to pick up the Hasselblad True Zoom mod. Unlocked smartphones let you use your device on the carrier ...