These models are not one-size fits all – each business should examine the trade-offs and choose the model that works best for them. Our answer to the “app or mobile web?” question is simple ...

With mobile health apps multiplying each year, a popular measure for demonstrating success are downloads. But a new report from Research2Guidance on mobile health app developers shows that the ...

So today I’d like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company. If you think that mobile apps are solely for big ...

This "hybrid" monetization model allows mobile game businesses to generate ... cost of waterfall maintenance. Innovate for app growth In the app business, if you're not innovating, you'll be ...

Venmo has emerged as one of the most popular apps for electronically transferring funds from one party to another. Its explosive growth is largely driven by millennials, who even use its name as a ...