And while you may have an idea of the main “why” behind your business, writing a clear, well-thought-out mission statement may require some deeper reflection. To help, 11 members of Young ...

Tagiuri, Renato. "Purposes and Functions of a Mission Statement and Guidelines." Harvard Business School Background Note 902-425, February 2002. (Revised April 2002.) ...

now must realize that their store and their company’s e-commerce offerings have to work synergistically to create a great customer experience. Rolling out a mission statement, vision statement ...

It answers the question, “Why are we here?”. Mission statement should be very short and serve as the inspiration for the company and its employees. It is generally both inward and outward facing.