Topping the toy section this holiday shopping season is the ZURU 5 Surprise Mini Brands Mystery Capsule, a ball full of tiny objects that look all too familiar. The 5 Surprise Mini Brands toy ...

the makers of Mini Brands Balls said the social media platform has definitely contributed to a jump in sales. The biggest driving factor of the toy's popularity appears to be the surprise element.

For the past few years, mini brands have been a huge toy trend ... the six-piece puzzle ball that each surprise toy comes in is every bit as fun. You throw, toss and crush the ball to reveal ...

Production of Mini Brands is actually up from last year ... individual minis are properly distributed, so that two 5 Surprise balls sitting side-by-side at Target contain completely different ...

We bought six of these balls. Opening each one is like opening ... One of the hottest toys right now is a plastic sphere called 5 Surprise Mini Brands. Children buy it (for anywhere between ...

TikTok is making one toy go viral this holiday season. From toymaker Zuru, 5 Surprise Mini Brands are this season's holiday hit, thanks, in part, to the viral power of social media. The toy comes ...

When the 5 Surprise Mini Brands from Zuru first hit stores last year, fans of all ages fell into a whole new miniature world, collecting tiny replicas of their favorite household items.

Instead you can stock your own tiny supermarket by ordering a 5 Surprise Mini Brands! Surprise Ball ($6.99 on Target.com), then cracking open its flaxen plastic shell to reveal a random selection ...

Zuru ‘s globally popular collectible toy line 5 Surprise Mini Brands is enjoying continued success in the United Kingdom & Ireland. Mini Brands was 2022’s No.6 item in the total market YTD ...

The food and beverage company has teamed up with award-winning toy company ZURU, on the wildly popular and highly sought after 5 Surprise Mini Brands collectible craze. Kraft Heinz favorites ...