Despite losing 16% of its brand value ($3.9 billion), Continental remains third ... global presence and strong brand associations beyond tires, such as the Michelin Guide for restaurants and tourism.

Last month, Michelin took the first step in trying to revolutionize the tire industry. The idea is a rather simple one that has eluded the world’s top scientists for decades. What if a tire ...

Historic Sportscar Racing (HSR) struck multi-year sponsorship and tire supply deals with Hoosier Racing Tire Corp. and ...

The focus on sustainable and smart tire technologies, along with the rise of electric vehicles, underpins future growth, forecasted to hit USD 273 Bn by 2029. Key innovations include advanced tire ...