GREENVILLE, S.C. — Michelin North America Inc. is launching the e.Primacy All Season tire to meet the evolving demands of drivers who prioritize efficiency. "As the market continues to change with the ...

Michelin has launched the Premier A/S tire to replace its aging Primacy MXV4 performance all-season tire. Rather than a simple refresh, this new tire marks an ambitious overhaul, introducing a new ...

The Michelin Primacy M-X-M-4 is the first tire made with sunflower oil to hit the market. The oil helps with the compounding of the rubber which results in a shorter stopping distance. ADVERTISEMENT ...

GREENVILLE, S.C.—Michelin North America Inc. rolled out its new e.Primacy All Season tire with a pledge: better efficiency, quieter rides. The Greenville-based tire maker credits the tire's GreenPower ...