To help you start measuring loyalty program efficacy, here are some of the most widely used key performance indicators (KPIs) and metrics employed by businesses today. 1. Return On Investment ...

5. Create A Constant Feedback Loop. Engage in a constant feedback loop. There are many reasons why an initiative may fail. One needs to have clear metrics and measure them in the interim and at ...

Snapchat is introducing a new Lens Creator Rewards program to give AR creators and developers the chance to earn money for top-performing Lenses, the company announced on Tuesday.

TikTok’s new creator monetization program called Creator Rewards will use four core metrics to determine payout. One metric is the “search value” of content. Think of it like SEO for TikTok.