Different methods exist for valuing a business, including looking at its assets, earnings, and market position. Intangible elements like brand value and goodwill can also affect a company’s worth.

Jesper Sellin from Valea discusses methods of brand valuation and the impact of the recent ISO standard calling for essential legal analysis With the purpose of raising the quality of brand valuations ...

Therefore, a brand's value is inestimable. There are no commodity-like, normative valuation methods. Brands will defy any attempts aimed at valuing them. That is what makes brands mystical.

The system was developed to create a general standard for brand valuation by evaluating how much brands are worth, taking into account financial, legal and behavioural science aspects. Interbrand has ...

In industries such as aviation or retail, a brand's value can account for more than half a company's intangibles. Given the depth of knowledge applied to their methods, Interbrand's valuations and ...

However, its enormous economic value should not be overlooked ... Contributions by valuated brands are a common method of brand monetisation, where the brand is invested into another company or ...

The system was developed to create a general standard for brand valuation by evaluating how much brands are worth, taking into account financial, legal and behavioural science aspects. Interbrand has ...