Media mix modeling is coming back in fashion. Google’s Meridian is the latest entrant in the MMM space, which is being embraced by large ad platforms and startups alike. Plus: Differentiating between ...

By focusing on mixed media modeling, companies can allocate their spend across the channels that will turn over the highest yield with clicks, site traffic, and conversions. The programmatic ecosystem ...

There are five primary use cases for MMM solutions, each catering to specific organizational needs: Dig deeper: Rethinking media mix modeling for today’s complex consumer journey The integration ...

the digital media team, the e-comm team, or others... It's just human nature to interpret data in a favorable light. Moreover, a model that truly reflects all channels can get difficult when you ...

We're building a cutting-edge Media Mix Modeling (MMM) solution, and this Data Engineer will be instrumental in its development and long-term ownership. This is more than just building pipelines ...

This article summarises two papers: "Magazines & Media Mix Models: Prescription for Success" and "Better Representing Magazine Effects in Marketing Mix Modeling" presented at the October 2009 ...

Media mix modeling (MMM) has been available to advertisers for years. But with the advancements in AI and open-source solutions like Meta’s Robyn or Google Meridian, the ability to use MMM to inform ...

Vidmob, a provider of creative data solutions, and Objective Platform, a specialist in holistic marketing measurement, have ...