Saying programmatic media buying is an intricate ... transactions via mobile websites and apps, enabling a full-funnel advertising experience on smaller screen devices. “This shift in consumer ...

PepsiCo, which also operates Frito Lay and Quaker Oats, has issued a policy on its site declaring viewpoint neutrality in its media-buying and content policies. "PepsiCo's media-buying and content ...

Advertising agencies are under threat as more marketers take programmatic media buying in-house. According to a new ad industry report, more than 35% of respondents said they had expanded their in ...

When it comes to media buying, the decision between partnering with a large, well-established media buying company or a smaller, boutique agency can be pivotal. It’s a decision that you shouldn ...

While Mediaocean picked up the mantle of both entities’ attempts to bring online media buying methods to traditional TV, Mediaocean CEO Bill Wise tells AdExchanger that the company is preparing to ...

So Alim and Mughal set about creating just that: a retail-based advertising screen that utilises facial ... with the potential to disrupt the media buying scene. Retailers that sign up to ...

One of the most difficult to master, but also one of the important growth channels for agencies, is media buying ... manner of marketing services like website development, search engine ...