Fox News is making an aggressive bid to capture ad dollars that might normally go to ABC, CBS and NBC, citing growing ratings ...

As a media agency exclusively focused on healthcare, McCann Health Engagement has deep knowledge and vast experience planning and buying in the pharmaceutical industry specific to HCP and DTC on a ...

I'll try to demystify some of the complexity surrounding programmatic media buying for advertisers, agencies, and brands. Programmatic media buying is done through a demand-side platform ...

Media-buying agencies have traditionally acted as “agents” when purchasing advertising inventory for their clients, often buying what each brand needs in relatively close proximity to planned ...

The Board of Control for Cricket in India (BCCI) governing body is beginning the process of selecting an agency for media buying and strategy during the upcoming Indian Premier League (IPL ...

For example, 24% of compensation agreements with media planning/buying agencies are commission-based, whereas just 6% of compensation agreements with creative agencies are commission-based.

Scope: WeWork is searching for a creative agency as the shared-office company emerges from bankruptcy. It spent $14 million on measured media in the U.S. in 2023, an increase from $8 million in 2022.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

WPP’s healthcare agency supporting media planning and buying, along with Compas, a media-buying agency, will work with Microsoft Advertising. The goal is to help healthcare brands find ...