linked to a spreadsheet that has more than 1,000 entries purporting to provide information on compensation in the ad business. The document states in an echo of the media spreadsheet ...

Winning The Drum Awards for Content in the B2B category was a campaign called 'Spreadbeats' by Spotify and agency partner FCB NY. Here is the award-winning case study. Imagine you’re a media ...

An interesting new study by MarketingSherpa about online advertising benchmarks, which among other things shows the effect of online ad placement ... this result, media delivery reports rarely ...

Imagine you’re a media planner. Your job depends on your ability to show ROI. So it’s no wonder that when it comes to RFPing, you prioritize efficient go-tos like Meta and Google, old ...

From the use of AI tools to boost brand safety to the live tracking of ad placements ... Carefully Analyze Influencers And Media Outlets We carefully analyze influencers and media outlets before ...

Meta is rolling out a new ad display option that automatically selects and places advertising media across different placements, furthering the company’s commitment to AI-powered ad tools.

NEW YORK, July 1, 2024 /PRNewswire/ -- Despite continued technological innovations aimed to support rapid growth within media advertising, the vast majority (85%) of brand and agency marketers use ...

But diverse media publishers haven’t seen all the ad budgets they were promised, said Maria Teresa Hernandez, SVP of brand partnerships and head of supplier diversity at Mirriad, an ad tech company ...