Through collaboration, the field can begin to realise the full potential of digital health technologies (DHTs) to capture physical activity in novel ways, improving measurements of how patients ...

Operating in this fashion allows Marketers to effectively tether their measurement data to key business outcomes. When done well, the links between activities and outcomes form a metrics chain, ...

directly measures electrical activity in the brain. EEG measurements are made non-invasively through the scalp, and they are relatively limited in terms of what they show about where in the brain ...

However, monitoring activity levels and health outcomes is challenging for individuals and health care professionals alike. This study investigated how well pedometers match the more advanced and ...

Despite extensive use over 40 years, physical activity questionnaires still show limited reliability and validity. Measurements have value in indicating conditions where an increase in physical ...

Analyzing the brain’s electrical activity to gain insights into its function can ... and detecting these fields can offer several advantages over voltage measurements, says Myriam Pannetier-Lecoeur of ...

The problem is that those optimization metrics on clicks and onsite activities don't efficiently drive offline sales. To measure offline sales impact within these two industries, we use the same ...