Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...
Researchers at CU Boulder have created a new type of magnetic field sensor using atoms, offering increased precision.
The NFL is considering using optical tracking cameras to help officials with first down calls next season. Will it actually help?
Quantum computation + quantum sensing = a new way to think about measurement on the tiniest scale, say researchers.
Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.
P&R Measurement is showcasing its latest innovations at DesignCon 2025 in Santa Clara, California, one of the industry's ...
BP readings taken in public spaces vs. those taken in private offices appeared similar, results from a randomized crossover ...
"We do not foresee any impacts on our collaboration and are excited to see how the company progresses from here." ...
Have you ever struggled with the concept of quantum measurement, feeling it’s unnecessarily abstract? You’re not alone. Enter ...
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.