The military’s new height to waist standards aim to better measure health and readiness, but raise concerns about fairness, ...

Biology has always been an unruly science. Cells divide when they want to. Genes switch on and off like temperamental lights.

Today at CES, Slingwave unveiled its unified, AI-native platform for growing eCommerce and direct-to-consumer brands that helps marketers make the right spending decisions to grow ...

Cecilia Van Cauwenberghe explains how to measure the future using nanoscale metrology and discusses the global competition ...

Forget hunting for a tape measure or a protractor. Use your Android phone camera and sensors to handle different types of measurements easily.

AiOpti Media, LLC (AiOpti), a data, media, and measurement platform, has been named by MarTech Outlook as the 2025 Top AI-Powered Marketing Attribution Platform, recognizing its innovation, ...

A research paper by scientists at Beijing Friendship Hospital develop a systematic approach for automated ossicular-chain ...

Singh said reporting tracks media activity, but measurement shows its impact on the brand, adding that reporting is necessary ...

Albertsons Media Collective announced in-store incrementality measurement for true causal insights into how in-store media ...

According to Albertsons Media Collective, the incrementality solution operates at the store level and compares sales ...