in 2021, for example, the 37-year-old posted a still from the film on Instagram, with the caption: “It’s October 3rd.” What’s more, Mean Girls lovers tend to mark the day by wearing pink.

Star Wars fans may have May the Fourth, but Mean Girls die-hards have October 3. That’s right ... the Paramount+ logo will turn pink across Instagram, Facebook, Threads and TikTok.