As the video says, "People could look away, but they couldn’t smell away" and with each billboard placed within 200 metres of a nearby McDonald's, those captivated by the aroma could instantly ...

Sure, you've seen billboards. But have you ever had the chance to smell one? Some will soon be able to, thanks to McDonald's. According to a press release, the Chicago-based burger chain debuted a ...

There’s not a golden arch in sight, but you’ll know this is a McDonald’s billboard when you smell it. McDonald’s installed mini mobile billboards in the Dutch cities of Utrecht and Leiden ...