We've seen various brands drop their logo on adverts lately, and McDonald's is the latest to release a spot with almost no branding at all. The campaign features a series of 30- and 10-inch films that ...

W e've seen various brands drop their logo on adverts lately, and McDonald's is the latest to release a spot with almost no branding at all. The campaign features a series of 30- ...

These are woven into the accompanying campaign film, which opens with a scene from Richie Rich showing the boy billionaire’s private McDonald’s branch in his family mansion. The ad features clips from ...

'Squad Down Under' mirrors the behaviour of a group of Australian mates who arrange a Macca’s run through a group chat and ...

More recently, the chain was also named as the Cannes Lions Creative Marketer of the Year in 2014. Among the feats McDonald’s has achieved in its marketing is ensuring that, despite being a huge ...

The report includes detailed advice on how to work with companies in the online advertising ecosystem ... for an automotive brand and McDonald's key best practices and pitfalls for dynamic versioning ...

This collaboration, powered by HockeyCurve’s creative automation platform, has successfully launched McDonald’s enticing new ...

"There’s nothing on earth like a McDonald’s breakfast," say James Hodson and Jason Keet, creative directors at ... McDonald's breakfast (I know), these ads aren't really appealing to me ...