Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

The proud declaration “We Make Toys” is painted in giant letters, in the signature ruby-red color of Mattel’s logo, at the top of all buildings in the company’s complex in El Segundo.

What’s more, Mattel throughout its history operated with a studio-like ... in the signature ruby-red color of Mattel’s logo, at the top of all buildings in the company’s complex in El ...